In the article, she cited our conversation: Michael Hyatt, chief executive of Thomas Nelson, one of the country’s largest religious publishers, said the category did not have a top-selling book like ‘The Purpose Driven Life’ by Rick Warren or the ‘Left Behind’ series last year. … While there’s a greater interest than ever-before, the absolute numbers are astonishingly small—just 0.47 percent (compare total U.S. book sales in 2008 of $24.3 billion to electronic book sales for the same period of $113 million.)
Archive for christian retailing
I think in large part you get what you expect. If you buy into the assumptions that we are in a recession, consumers aren’t buying, retail traffic is off, and books aren’t selling, then guess what? That is probably what you will experience. Call me a incorrigible optimist, but I am not buying it. I believe in growth, and I am planning for it.
The bottom line is two-fold: First, we honored our commitment to CBA by paying our booth fee, even though we will not be attending. Second, the Christian Retail channel is very important to us, but we believe we can reclaim the dollars that we spend at trade shows and do things that matter more to our best customers, like driving traffic and sell-through.