I don’t mean to sound unkind, but there are just some people you are not called to serve. You can spend all your time caught up in the drama of their demands and accusations, or you can move on. The sooner you cut the cord, the more productive—and happy—you’ll be.
Archive for Customer Engagement
The new marketing is about building relationships. It includes authenticity, generosity, and story-telling.
Whether you like it or not, people are talking about you, your brand, or your organization online. Right now. Do you know what they are saying? Do you like what they are saying?
As leaders, it’s in our DNA to push the envelope sometimes. In order to move our companies and organizations forward, it’s almost required. Naturally, complaints are going to come with change (especially if that change is perceived as “edgy”), and that’s why it’s so important to evaluate those complaints in the absence of arrogance and/or fear.
I am constantly shocked and amazed at how badly some people and organizations understand and use Social Media. Some, it seems, believe that Social Media sites are places to advertise and nothing else, but surely that defeats the purpose of these sites being “social.”