Let’s start with the obvious. The attendance at the show was abysmal. There’s no way to spin this or ignore it. We only got a fraction of the audience we were anticipating. According to ECPA (as quoted in Publishers Weekly), only about 1,500 consumers showed up. Frankly, we were hoping for 15,000 to 20,000.
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Yesterday, the Christian Book Expo floor opened. We had 66 publishers, scores of authors, and dozens of book signings and author events. The attendance was lighter than I had hoped. However, given the fact that this is a consumer show and most consumers are working during the day, it wasn’t a complete surprise. Hopefully, attendance will pick up on Saturday.