Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians. Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.”
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The business planning process doesn’t have to be complicated. In this excerpt from his new book, The $100 Startup, Chris Guillebeau explains how to define a mission statement in 140 characters or less.
Before you launch your product, service, or cause, you need “an elevator pitch.” Here are three reasons why and four components it should include.