I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
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It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]
If there’s one question about platform building I hear more than any other, it’s this: “How can I drive more traffic?” We’re all asking it, right? We want to influence as many people as we can with our message, and that means connecting with as many readers as possible. But how? I’m a firm believer […]
When I first started blogging social media was practically nonexistent. Now it’s a major driver of traffic. Unfortunately, with all the new platforms and strategies, it’s more complicated and time-consuming than ever. Or, at least, it was until I found CoSchedule.
Twitter just announced a surge of new users and engagement. That could be good news if you’ve got something to say or sell, but there’s a major risk to consider. Before the news, users and commentators alike were worried about a drop in user engagement. I think that’s still a valid concern, and it points […]
A friend emailed me recently asking for counsel. He’s been working really hard growing his online business—putting in lots of time and effort—and he’s discouraged. While he had seen some really significant growth for a few months, it now feels like it’s at a standstill or even dropping off. He’s frustrated because he’s put in […]
A few weeks ago, I hosted a webinar with my friend, Amy Porterfield about “How to Create an Easy-to-Use Facebook Marketing Plan That Really Works.” We maxed out our webinar capacity and received amazing feedback from those who attended. For example, Eric said, “A huge thank you for having Amy do this—what stunning information.” Gary […]
I recently interviewed social media strategist and Facebook expert Amy Porterfield about how to use Facebook to create massive engagement and build tribes. Her suggestions really got my wheels turning about what is possible, not just for my platform, but for yours, too. Now, full-disclosure, I’m a Facebook novice. Twitter has been my primary focus. […]
Please join me for a free, LIVE Platform University Q&A Teleseminar on Tuesday, January 29, 2013 at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific). As you may have heard, last week we opened the doors to Platform University. So far, almost one thousand people have joined. The level of […]
If you’re new to social media and want to build a following, here are ten quick examples of the types of things you might post.
A platform makes so many things possible—but only if you are intentional about growing it. In this post, I explain how to create a personal platform plan.
I am mostly offline, attending a business conference. I have asked several bloggers to post in my absence. This is a guest post by Jason Stambaugh, who is a husband, father, founder of Wevival, and blogger. You can connect with him on his blog or follow him on Twitter. If you want to guest post […]