Sometimes when I speak with marketing executives about social media, they seem to get it. But they don’t. Not really. They falsely believe that Twitter is like every other broadcast channel. They see it as an opportunity to blast their message out to thousands of followers—for free!—and sell them stuff.
Archive for Generosity
The world desperately needs leadership benediction. David Gibbons, an amazing leader in California, wrote in his book The Monkey and the Fish: “. . . the world demands that business not only be good for profits but also be good for the planet and good for people.”