By the sound of things, you would think we are on the edge of a pandemic, not unlike what Stephen King described in his novel, The Stand. In times like these, it is important to maintain perspective. I did a quick search on Google and found the leading causes of death in the U.S.
Archive for Media Coverage
I’m tired of the relentless torrent of bad news coming from the media. I feel like I am stuck in a recession version of Ground Hog Day. Here’s what I am going to do.
If you want more bad news, then don’t read this post. But if you are tired of reading about bailouts, bankruptcies, and poor earnings, keep reading.
Yesterday was a historic day. We can all be proud as Americans. Today, we begin a new future. It’s time to come together. I am ready for a united United States.
I am confident that you will find Lynne Spear’s story inspiring, as I did. You owe it to yourself to suspend judgment and read it for yourself. I guarantee you this: it is very different than everything you have heard.
It’s been a while since I’ve seen MTV, but I was flabbergasted. I could not believe the sensuality and decadence I witnessed. Gail and I finally had to turn it off. We just couldn’t take it any more. I am the father of five daughters. So perhaps I’m just a little overly sensitive. But I was shocked at the complete absence of modesty, the ridicule of virginity, and the latent misogyny displayed by Russell Brand and many of the artists themselves.
Digital communication has changed everything. If a customer has a bad experience, he can email his friends, Twitter his followers, or blog about his experience. In the blink of an eye, one bad experience can cascade into thousands—and even millions—of impressions. Brands can be damaged in a few days.
A couple of weeks ago, I made an offer to bloggers. I told them that we would send them a free copy of The Faith of Barack Obama by Stephen Mansfield in exchange for their agreement to write a 200-word review of the book. So far, we’ve had 161 requests for the book. As of this morning, we’ve had 24 reviews appear. (This number is increasing daily.)
For every athlete who made it to the Olympics, there are hundreds—probably thousands—who tried out. Here are a few who didn’t quite make the cut. All I can say is “Ouch!”
The Evangelical Christian Publishers Association (ECPA) just announced that our Word of Promise audio bible won the “Book of the Year” award for 2008. Wayne Hastings, Senior Vice President and Group Publisher for our Bible & Reference Group, accepted the award at the Christian Book Awards, held in Orlando, Florida, at the International Christian Retail Show (ICRS).
As I pointed out in my post last week, The How of WOW, creating WOW experiences is all about exceeding the customer’s current expectations. A year ago—before the first iPhone was announced—today’s announcement would have blown people’s socks off. But unfortunately, yesterday’s WOW experience is today’s expectation. For Jobs to have WOWed people today, he needed to exceed their current expectations. In my opinion, he didn’t do that. As a result, not-WOW.
The bottom line is two-fold: First, we honored our commitment to CBA by paying our booth fee, even though we will not be attending. Second, the Christian Retail channel is very important to us, but we believe we can reclaim the dollars that we spend at trade shows and do things that matter more to our best customers, like driving traffic and sell-through.