I am on sabbatical for the next few weeks. While I am gone, I have asked some of my favorite bloggers to stand in for me. This is a guest post by Jon Acuff, the author of four books including Start. He also founded the Start Conference, a two-day event in Nashville to help you […]
Archive for online presence
Fiction marketing in the current publishing environment is an evolving art. Some have described it as the Wild West, where anyone can win big. Other have hailed it as the end of publishing as we know it. But for those willing to take a chance—and responsibility—it’s an environment that is full of opportunity.
In fact, before we get to how to build a powerful author brand online, we need to be clear on why it is important for authors to go to the trouble.
A few weeks ago, in preparation for a meeting with one of my biggest authors, I visited his website. I was reminded again about how so many authors think that by hanging a website in cyberspace they are building their brand. As it turns out, not so much.