I have worked with authors for more than three decades. Based on my observations, here are 7 characteristics that separate the highly successful ones from the others.
Archive for Platform
Personal growth comes from self-awareness, and the practice of journaling is a phenomenal way to start that process with regular reflection—as long as your reflection is accurate. If you’ve ever been to a playground or circus with fun mirrors, you know the slightest bend to a mirror creates a distorted image that reflects your image […]
Over the years, I’ve coached thousands of online entrepreneurs and aspiring business-builders. Whether they’ve already started or they’re hoping to make the leap, there’s one concern they all have in common: How do I know people will actually buy what I produce? You see two distinct scenarios in your mind’s eye. The first involves your […]
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
When I talk with people about the frustrations they feel in building an engaged online following, slow growth and insufficient time come up more frequently than anything else. I get it. When I first started blogging, I would spend hours on an important post, expecting it would take off. But no matter how much time […]
Most people recognize the value of an online platform. When you have one, you can reach more people with your message, products, or hard-won expertise. You multiply both your influence and your income. Everybody wins. The problem is that building an online following can feel daunting. I talk to people all the time who want […]
Many people fail because they are afraid to dream. Their thinking is too small. In this post I provide seven steps for becoming a big thinker.
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]
One of the hardest things about growing an online following is not knowing how to get from where you are right now to where you know you have the potential to go. If you’re like me, you’ve felt like this from time to time—maybe even right now. You’ve got something important to say or something […]
We all like options, but when it comes to making an impact in the world today, the number of choices can be paralyzing. If you’ve got something to say or sell, you’ve probably thought about launching a blog or podcast, advertising on Facebook or Twitter, and investigating marketing and email strategies. Or maybe you’re further […]
When I began writing, I spent a lot of time waiting for others to choose me. Something big has shifted in the last ten years. Now you can pick yourself. It’s never been easier to succeed.
Twice a year I open registration to Platform University for one week and one week only. And today’s your last chance to join until next year. But you’re hesitating. Why? I can think of ten key reasons. All I’m asking is a chance to address these very common objections.