I create a lot of content across my blog, podcast, online courses, books, and membership site. And sometimes readers and other content creators wonder about my strategy. The other day I heard from a reader who not only follows my blog and podcast, but is also a Platform University member and follows #VirtualMentor. When he […]
Archive for Platform
Why You Don’t Need a Huge Platform to Get Published—And What it Really Takes Instead
If You’re a New or Aspiring Author, the Answer is within Your Reach
These days everyone knows that you need a platform to get published. But if you’re like a lot of people I meet, you’re overwhelmed, short on time, and not sure where to begin. It feels impossible. But what if I told you it’s easier than you think? Part of our problem is that we blow […]
The 8 Key Elements of a Successful Product Launch
We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?” A friend recently asked for my input on why her product launch failed. […]
The Secret to Becoming a Standout
[guestpost]This is a guest post by my new podcast co-host, Michele Cushatt. She is a communicator and storyteller whose speaking experiences include Women of Faith, Focus on the Family, and Compassion International. You can read her blog and follow her on Twitter. Michele will also be speaking at this year’s Platform Conference, November 9-11 in […]
How I Increased My Income by 250% While Spending More Time with Family and Friends
When I left the corporate suite at Thomas Nelson I planned to write and speak full time. And that’s exactly what I did at first. One year in fact I gave over 40 keynotes. It felt great! It also felt totally, utterly, completely exhausting. I had come to the realization that, even as an executive […]
How to Get Over Your Fear of Public Speaking
According to psychologists, most people have a greater fear of public speaking than of death. As someone who trains speakers professionally, I can attest this is true. It certainly was for me. Even after I had been speaking publicly for years, I still struggled with fear. Even when I was well-prepared. This happened nearly every […]