Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.
Archive for Platform
Candid Answers to Tough Leadership Questions: An Interview
Last spring, Jim Bradford , Dean of Owen Graduate School of Management at Vanderbilt University, interviewed me on my leadership philosophy and practice. … How social media fits into my role as a CEO and why I think it is critical to my company’s success.
Why Public Speaking Is So Important for Authors
If you are an author—or want to become one—you need to seriously consider ramping up your speaking career. This is particularly important for non-fiction authors. However, it is important for most fiction authors, too.
How to Keep Your Blog Posts from Dying in Your Archives
About a year ago, I decided to become intentional about promoting my older posts. As a result of the actions I took, my older posts began to account for more and more of my daily traffic. In fact, today it accounts for about 30–40 percent of my total traffic. Here’s what I did—and what you can do—to give your older posts new life.
SiteOrganic Is a Great Solution for Most Church Web Sites
About ten months ago, my pastor asked me to chair the Evangelism Committee at my church. He also appointed several committee members to serve with me. We started by asking what was the single most important thing we could do to raise the visibility of our church in our local community.
How Do Busy Leaders Find Time for Social Media?
t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.