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Michael Hyatt
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Archive for Platform

How Publishers Are Using Book Trailers to Sell Books

October 22, 2010 by Michael Hyatt

Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.

Filed Under: Publishing Tagged With: book marketing, Book Promotion, Book Trailers, marketing, Movie Trailers, Platform, Publishing, Social Media Marketing

Candid Answers to Tough Leadership Questions: An Interview

October 8, 2010 by Michael Hyatt

Last spring, Jim Bradford , Dean of Owen Graduate School of Management at Vanderbilt University, interviewed me on my leadership philosophy and practice. … How social media fits into my role as a CEO and why I think it is critical to my company’s success.

Filed Under: Leadership, Platform Tagged With: Failure, Initiative, integrity, Intentional Leadership, Leadership, Leadership 2.0, Platform, recession, Shift, Thomas Nelson, Work Life Balance

Why Public Speaking Is So Important for Authors

September 2, 2010 by Michael Hyatt

If you are an author—or want to become one—you need to seriously consider ramping up your speaking career. This is particularly important for non-fiction authors. However, it is important for most fiction authors, too.

Filed Under: Publishing Tagged With: Authors, Ken Davis, Platform, Speakers, Speaking Career, Toastmasters, Writing

How to Keep Your Blog Posts from Dying in Your Archives

August 2, 2010 by Michael Hyatt

A Wall of Safe Deposit Boxes

About a year ago, I decided to become intentional about promoting my older posts. As a result of the actions I took, my older posts began to account for more and more of my daily traffic. In fact, today it accounts for about 30–40 percent of my total traffic. Here’s what I did—and what you can do—to give your older posts new life.

Filed Under: Platform Tagged With: About Page, Blog Archives, Blog Traffic, Blogging, Featured, Platform, twitter

SiteOrganic Is a Great Solution for Most Church Web Sites

July 9, 2010 by Michael Hyatt

About ten months ago, my pastor asked me to chair the Evangelism Committee at my church. He also appointed several committee members to serve with me. We started by asking what was the single most important thing we could do to raise the visibility of our church in our local community.

Filed Under: Platform Tagged With: Church Web Site, Featured, Online Community, Platform, Software Solutions, Sponsored Post, WordPress

How Do Busy Leaders Find Time for Social Media?

April 23, 2010 by Michael Hyatt

t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.

Filed Under: Leadership, Platform Tagged With: Blogging, CEOs, facebook, Featured, Leadership, Platform, Time Management, twitter, workflow

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