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Archive for Platform

Book Notes: Crush It! by Gary Vaynerchuk

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Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business than makes serious bucks. In his new book, Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.

Five Ways to Comply with the New FTC Guidelines for Bloggers

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Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to “disclose material connections” for product or service endorsements. in fact, according to The Public Relations Society of America (PRSA), “People who blog, tweet or use Facebook to post opinions about consumer products could be fined $11,000 for repeat violations of new federal disclosure rules.”

I don’t know how serious the FTC will be in enforcing these guidelines. I have read some reports that indicate they will be primarily focused on advertisers who attempt to influence bloggers without requiring them to disclose that they were either paid or received free goods or services.

Beware of the Self-Proclaimed Social Media Experts

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You wouldn’t want to attempt to climb Mount Everest, get half way up the mountain, and then discover that this is your guide’s first climb. Neither do you want to follow the advice of someone who is (as they say in Texas) “all hat and no cattle.” Reading a few books and articles on social media is not the same as building a successful social media platform.