Every now and then I read something so ridiculous I think, this must be a joke. But then I read deeper and realize, no, sadly, the writer is serious. That happened to me the other day when I read an article about why platform-building supposedly “threatens to throttle the church.”
Archive for Promotion
Last Friday, I had the privilege of hosting the Chick-fil-a Leadercast, along with my friend, Tripp Crosby. All the speakers were outstanding. But something Jack Welch said really stood out to me. Henry Cloud, who interviewed Jack, asked, “What’s the secret to success?”
If you are trying to build your own platform, you will eventually need headshots. Here are nine suggestions for getting photos that establish credibility, build trust, and promote engagement.
Before you launch your new product, service, or cause, you need to develop an online media kit. Here are eight components you need to include if you want to create the ultimate tool for prospective partners and super fans.
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.
In the old world of publishing, authors wrote the books, publishers marketed them. That world is dead. You must take responsibility for your own marketing. Here are four reasons why.
The old model where a writer got to write and only the publisher promoted is no longer the case. The expectation is that you to actively market your books via speaking, social media, web presence, radio, TV, video, etc. Many times this is a fun process, though it does cut into writing time.