A few weeks ago, Publishers Weekly published their list of bestsellers for 2008. They included all books that sold more than 100,000 copies. There were 155 fiction titles that made the cut and 119 non-fiction titles. I read through the lists, highlighting the ones that could be considered “Christian,” since I run a Christian publishing company.
Archive for Publishers Weekly
I’ve seen plenty of big-name authors fall flat on their face. And I have eaten my share of unrecouped royalty advances from these under-performing titles. Media exposure does not always result in a bestselling book. Too often I have seen publishers rely on the platform and not pay enough attention to the quality of the product. This is a recipe for disaster.
Usually, Publishers Weekly (or “PW,” as industry insiders call it) gets it right. Through the years, they have been very good to Thomas Nelson and to me. But today, I think they missed the boat.