You’ve probably noticed the trend in the last week of businesses offering products or services for free to help out during the COVID-19 crisis. I applaud the impulse, but there’s a fatal flaw in the logic—the economy depends on people creating value and other people recognizing that value and willingly paying for it.
Archive for sales
Many people who want to build an online business are reluctant to sell. They seem hesitant, almost apologetic, when it comes to promoting their own products. Why is that? I recently saw a Facebook promotion for a book that actually asked, “Anybody interested?” It’s almost like the author didn’t believe in his own message. Crazy […]
A few weeks ago, I hosted a webinar with my friend, Amy Porterfield about “How to Create an Easy-to-Use Facebook Marketing Plan That Really Works.” We maxed out our webinar capacity and received amazing feedback from those who attended. For example, Eric said, “A huge thank you for having Amy do this—what stunning information.” Gary […]
We’re about 50 percent short of our goal, Dad.” My oldest daughter, Megan, had just called to brief me on our recent new membership campaign for Platform University. It was day four of an eight-day promotion. My heart sank. I don’t like missing goals. Our campaign target was to add one thousand new members to […]
Over the course of my career, I’ve listened to thousands of sales pitches. These have come from authors, speakers, vendors, employees, investors, and even politicians. Some of these pitches were remarkable; most were not. Those making them squandered the opportunity to make the sale. What they needed was a carefully-crafted “elevator pitch.”
When you are selling intellectual property, you have to work hard to make the product tangible to your prospect. In this post, I explain my strategy for selling my speaking services.
I have used video this year to generate significant results in terms of both email subscriptions and booking requests. Here’s how you can do it too.
If you want your product, service, or cause to succeed, you need to develop an effective “landing page.” Here are seven characteristics of effective ones.
You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.
Sales is an honorable profession—especially when built on a foundation of integrity. Great sales people—those who build an enduring reputation—don’t compromise their integrity just to get an appointment. They especially avoid these eight ploys when trying to get an appointment.