You’ve probably noticed the trend in the last week of businesses offering products or services for free to help out during the COVID-19 crisis. I applaud the impulse, but there’s a fatal flaw in the logic—the economy depends on people creating value and other people recognizing that value and willingly paying for it.
Archive for sales
Many people who want to build an online business are reluctant to sell. They seem hesitant, almost apologetic, when it comes to promoting their own products. Why is that? I recently saw a Facebook promotion for a book that actually asked, “Anybody interested?” It’s almost like the author didn’t believe in his own message. Crazy […]
We’re about 50 percent short of our goal, Dad.” My oldest daughter, Megan, had just called to brief me on our recent new membership campaign for Platform University. It was day four of an eight-day promotion. My heart sank. I don’t like missing goals. Our campaign target was to add one thousand new members to […]
You know you need to build a platform, but the thought of self-promotion makes your toenails curl. If so, you’re not alone. In this guest post by Robin Sullivan, she shares 5 steps for getting started in social media.