I know. I’ve been posting a lot this week about Platform University. One big reason: Enrollment only happens twice a year—and today’s the cutoff for the fall semester. Tonight, after 11:59 p.m. Pacific, the doors close for another six months. But there’s an even bigger reason: I am seriously passionate about the content and community […]
Archive for Social Media Marketing
Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.
As a publisher, all you had to do was demand sufficient shelf space in the bookstore, get your author on some big-time media shows, and then spam the target audience with advertising messages until they succumbed and bought the book. … This is also why authors like Ron Hall and Denver Moore , Eric Metaxas , and Sarah Young —authors you probably have never heard of—are selling more books than many of the tried and true authors of yesteryear.
Sometimes when I speak with marketing executives about social media, they seem to get it. But they don’t. Not really. They falsely believe that Twitter is like every other broadcast channel. They see it as an opportunity to blast their message out to thousands of followers—for free!—and sell them stuff.
I am often asked how it all works together. People say, “Okay, I get the blog thing. I understand Facebook and Twitter—sort of. But how does it all work together?” A good social media strategy has three components.
Social media has changed everything. It is now possible for you to take the thing you are most passionate about, create a social media platform, and build a real business than makes serious bucks. In his new book, Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuck shows you how. In a moment, I will tell you how to get a copy FREE.
I am constantly shocked and amazed at how badly some people and organizations understand and use Social Media. Some, it seems, believe that Social Media sites are places to advertise and nothing else, but surely that defeats the purpose of these sites being “social.”
If you can bring to the table, not only great content, but an established platform, as an author, you will have agents and publishers lined up to sign you.
You wouldn’t want to attempt to climb Mount Everest, get half way up the mountain, and then discover that this is your guide’s first climb. Neither do you want to follow the advice of someone who is (as they say in Texas) “all hat and no cattle.” Reading a few books and articles on social media is not the same as building a successful social media platform.
My good friend and neighbor, Randy Elrod, is trying to land the dream job. I want to help him, and I want to ask for your help as well. Why would you do this? Because it is a chance for you to get first-hand experience in using social media marketing in yet another aspect of business.
Recently, Don and his team came up with a brilliant viral marketing strategy, designed to boost pre-sales of the book. The idea centers around a prank in which you pretend to be Don’s co-author.