This post is a 20-minute guide to Twitter for non-techies. If you are new to Twitter—or know someone who is—this will get you up and running quickly.
Archive for Social Networking
In the last several days, I have discovered several things about Facebook. First and foremost is the realization that Facebook itself is not the problem. I am. Facebook is simply a tool. It has its quirks and issues, to be sure. But the root problem is that I didn’t have a strategy for how to use the tool.
If you can bring to the table, not only great content, but an established platform, as an author, you will have agents and publishers lined up to sign you.
From my point of view, there are seven things that are important in building an online brand, particularly if you are an author.
In fact, before we get to how to build a powerful author brand online, we need to be clear on why it is important for authors to go to the trouble.
A few weeks ago, in preparation for a meeting with one of my biggest authors, I visited his website. I was reminded again about how so many authors think that by hanging a website in cyberspace they are building their brand. As it turns out, not so much.
But Tribes represents a subtle shift in focus. It is a book about a profound change that is taking place in marketing. While leadership and marketing are both about influence, leadership is influence without self-interest. This is what makes leadership the most powerful kind of marketing possible.
I won’t reiterate all the reasons I continue to use Twitter, but suffice it to say, it makes it easier to stay connected to the people I love, enjoy, and learn from. As such, I thought I would share a list of just some of the people I am following and who they are. Consider this a sort of Twitter “Shout Out.”
I challenged Lindsey Nobles, my Director of Corporate Communications, to create a Web site specifically designed for bloggers who are interested in reviewing our books. We launched the Thomas Nelson Book Review Bloggers (BRB) site yesterday. I am especially proud of what Lindsey and her team accomplished in less than six weeks.
Digital communication has changed everything. If a customer has a bad experience, he can email his friends, Twitter his followers, or blog about his experience. In the blink of an eye, one bad experience can cascade into thousands—and even millions—of impressions. Brands can be damaged in a few days.