We have decided to re-design the spines of our books. Please go take a look at what we’ve created and cast your vote. It really will count and influence how our books look on the shelves of your favorite bookseller in the years to come. Once we get the results in, I will update this post.
Archive for Thomas Nelson
Though we are not attending ICRS this year, evidently this year’s rumor is about Thomas Nelson. Supposedly, we are being sold or have already been sold. I hate to spoil anyone’s fun, but this is patently false. We are not being shopped or in discussions with potential buyers. As the company’s CEO, I should know.
Historically, trade shows have played an important role in publishing and bookselling. I have attended scores of them and have very fond memories of connecting with customers, authors, and the media. But the market has changed. Dramatically. We simply cannot justify the enormous costs associated with these trade shows—especially in this tough economy.
Several years ago, I wanted to encourage our employees to blog. As a traditional book publishing company, I felt that we needed to experience new media if we were going to transition successfully to it. I still feel this way. Therefore, we have put together these guidelines, so that you can discern what is acceptable and what is not.
Whenever God gives you a vision, He places obstacles in your path. Why? So that you can become all that He created you to be. God doesn’t place these obstacles in your path to destroy you but to develop you. His greatest desire is to work out what he has built in.
Recently, Don and his team came up with a brilliant viral marketing strategy, designed to boost pre-sales of the book. The idea centers around a prank in which you pretend to be Don’s co-author.
This week, we thought we would try delivering one of our daily devotional books via email—something we are calling an e-devotional. The idea is to send those who subscribe a daily, bite-sized portion, so they can sample the content and this method of accessing it for 30 days. In return, at the end of the period, we are asking them to fill out a brief, anonymous survey.
A few weeks ago, Publishers Weekly published their list of bestsellers for 2008. They included all books that sold more than 100,000 copies. There were 155 fiction titles that made the cut and 119 non-fiction titles. I read through the lists, highlighting the ones that could be considered “Christian,” since I run a Christian publishing company.
Thomas Nelson company has a long and fascinating history. The story begins in Scotland with the birth of Thomas Neilson [sic] in 1780. Though his parents were farmers, he developed an interest in printing, the most high-tech industry of the 18th century. As a result, his parents sent him to London to become an apprentice in a print shop on Paternoster Row, which was kind of the Silicon Valley of the Day.
Today I announced a few changes in our leadership structure that I believe will further leverage my strengths and make us more nimble and competitive in a difficult economy.
The NelsonFree program allows readers to experience their content in multiple formats—the physical book, the audio book, and the e-book—without making multiple purchases. Traditionally, if readers want something beyond the printed word, they have to buy another copy of the same book. With NelsonFree, the everyday price of the hardcover book includes both the audio and the e-book.
Since the first of the year, I have seen several bloggers post links to their most popular posts for 2008. I decided to post mine, in case you missed these when I originally wrote them.