I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs. Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, […]
Archive for Titles
If there’s one thing every publishing professional hates, it’s a title meeting. Why? Because coming up with compelling book titles is arduous, time-consuming work. Yet nothing in the marketing mix is more important than a strong title.