I am more optimistic than ever about the future of reading. I don’t know exactly how things will shake out long-term, but I believe we will see the following six trends in 2011.
Archive for traditional publishing
Yesterday, Seth Godin wrote a provocative post on why he is “Moving On” from the traditional world of book publishing. While I think this might be the right answer for him, I don’t think it is the right answer for most authors.
Yesterday, I stumbled across an incredibly simple but brilliant video about the end of publishing. It was produced by the marketing staff at Dorling Kindersley, a division of Penguin Group, for a recent sales conference. It talks about why Generation Y (those born between 1977 and 1994) thinks that books are dead and boring. Or does it?
On Wednesday I spoke on the topic of “Blogging as a Tool for Change.” The O’Reilly production team video-taped the complete presentation. It is embedded above. (If you are viewing this blog post via email, you may have to actually visit my blog to watch the video.) Among other things, I discussed 12 reasons why every traditional publisher needs to be blogging. I firmly believe this. It is one of the tangible tools you can employ to experience first-hand where publishing is going.