I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
Archive for twitter
Social media remains one of the most efficient ways for leaders to get heard and make a difference. What’s not efficient for most is the management of their social media presence. Many leaders try overcoming this problem by bringing outside resources to bear. They might involve existing teammates, hire new employees, or contract with someone […]
It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]
If there’s one question about platform building I hear more than any other, it’s this: “How can I drive more traffic?” We’re all asking it, right? We want to influence as many people as we can with our message, and that means connecting with as many readers as possible. But how? I’m a firm believer […]
When I first started blogging social media was practically nonexistent. Now it’s a major driver of traffic. Unfortunately, with all the new platforms and strategies, it’s more complicated and time-consuming than ever. Or, at least, it was until I found CoSchedule.
Twitter just announced a surge of new users and engagement. That could be good news if you’ve got something to say or sell, but there’s a major risk to consider. Before the news, users and commentators alike were worried about a drop in user engagement. I think that’s still a valid concern, and it points […]
I am on sabbatical for the next few weeks. While I am gone, I have asked some of my favorite bloggers to stand in for me. This is a guest post by Leo Widrich. He is the Co-founder of BufferApp, a Twitter app I use daily and can’t live without. You can read his blog […]
Please join me for a free, LIVE Platform University Q&A Teleseminar on Tuesday, January 29, 2013 at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific). As you may have heard, last week we opened the doors to Platform University. So far, almost one thousand people have joined. The level of […]
If you’re new to social media and want to build a following, here are ten quick examples of the types of things you might post.
A platform makes so many things possible—but only if you are intentional about growing it. In this post, I explain how to create a personal platform plan.
Never thought about using Twitter.com as your social media dashboard? In this guest post by Leo Widrich, co-founder of Buffer, he shares four reasons you might reconsider.
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