Gail and I have attended a Women of Faith Conference every year for the last ten years. That may sound strange since I am a man but stay with me!
Archive for women of faith
More than four million women have attended a Women of Faith event. I’ve been to numerous Women of Faith events and have seen for myself the impact they can have. Here’s how Mary responded to my questions about why these events are so important. (My questions and comments are in bold.)
Recently, Dave Koss, the video director for our Live Events division, put together a brilliant, time-lapse video showing the entire setup and takedown of a Women of Faith event. If you have never been, this “shoehorns” the whole experience into three minutes and forty-three seconds. I can’t believe they do this 30 times a year! (That doesn’t even count 16 additional Revolve events for teen girls.)
Digital communication has changed everything. If a customer has a bad experience, he can email his friends, Twitter his followers, or blog about his experience. In the blink of an eye, one bad experience can cascade into thousands—and even millions—of impressions. Brands can be damaged in a few days.
Ridiculed for a generation, the butterfly effect was eventually proved by scientists and given the status of a law: ”The law of sensitive dependence on initial conditions.” It basically means that everything you do—and don’t do—matters. It has a bigger impact on the world than you can possibly imagine. I got to thinking about the application of this law to customer service this weekend. Sometimes, we underestimate the impact our actions have on our customers and ultimately the health of our organizations.