I challenged Lindsey Nobles, my Director of Corporate Communications, to create a Web site specifically designed for bloggers who are interested in reviewing our books. We launched the Thomas Nelson Book Review Bloggers (BRB) site yesterday. I am especially proud of what Lindsey and her team accomplished in less than six weeks.
Archive for WOW
As I pointed out in my post last week, The How of WOW, creating WOW experiences is all about exceeding the customer’s current expectations. A year ago—before the first iPhone was announced—today’s announcement would have blown people’s socks off. But unfortunately, yesterday’s WOW experience is today’s expectation. For Jobs to have WOWed people today, he needed to exceed their current expectations. In my opinion, he didn’t do that. As a result, not-WOW.
You don’t have to make every experience in life a WOW. If everything is a WOW, then pretty soon, nothing is a WOW. But you must be able to identify which experiences you want to make a WOW, and then have a process—or a “technology”—for creating that outcome. I call this “the how of WOW.” It involves asking five questions.
As I have said before, we don’t need more books. Instead, we need better books. Specifically, we need books that wow. But what is “wow” and how can we develop it?