If you’re looking to skyrocket your impact, it’s imperative to identify your Value Gap and close it fast. And here’s the good news: My free new video series will show you exactly how.
Communication is simple: There’s what you say and what others hear. But they don’t always sync up, do they? The Value Gap is what exists when your audience fails to “get” the value you think you’re providing. And it happens to all of us.
The good news is that there are eight simple tweaks you can make that will close this gap, allow you to be heard, and create the impact your message deserves.
Recently my daughter Megan Hyatt Miller, dean of Platform University, and I sat down with Mike and Kristin Berry, a phenomenal couple with an important, inspirational message. They know they can have greater impact but were at a loss for how to get it.
After closely studying their branding, blog positioning, social media, and more, Megan and I walked Mike and Kristin step by step through these eight tweaks to show them exactly how to better connect with their audience, increase their traffic, and expand their influence.
And here’s what’s really cool: In the second video of my new three-part series, Skyrocket Your Impact, we invite you into the process. You’ll follow along as we show Mike and Kristen how to close the gap for themselves—and see how you can do the same for your own brand.
In Video 2, you’ll discover:
- A power checklist to ensure you’re covering all the bases with your personal brand. Nail these and you’ll radically amp your odds for connecting with your readers.
The one thing most bloggers are missing and why it’s keeping them—and maybe you—from drawing the kind of traffic they want.
How to focus your branding across all your media properties and outposts so you create instant connection with your readers.
The ten principles of an effective About Page—including the one element that will help create immediate reader loyalty.
A proven way to position your message that doesn’t feel as if you’re “selling” yourself.
And a lot more.
If you want to quickly rise above the noise, effortlessly attract those you want to serve, and build massive momentum online, this free video series is for you.
To help you get started, I’m also offering a bonus that will help you dial in your message and reach the people you can serve best. It’s a simple fill-in-the-blank exercise called Discover Your Value. It’s free for anyone who signs up to watch.
The crowded online world is just a blessing in disguise. It presents an extraordinary opportunity for you to stand out if you can close your Value Gap and connect with your audience.
All it takes is the clarity and direction I provide in Skyrocket Your Impact and the willingness on your part to make a handful of small adjustments to your personal brand.
Question: How many people aren’t connecting with your message because of your Value Gap?