Vote: Which Tagline Do You Like Best?

About two weeks ago, I asked you to vote on whether or not we should retain the use of “Since 1798” with the corporate logo. Over 400 people voted. Fifty-five percent of those voting said, “yes, keep using it.”

A couple of people commented that they didn’t think this should be an either/or proposition. They suggested that we may want to retain the use of “Since 1798” in some versions of the logo and not in others. The design committee met, and we agreed.


Right now, we plan to use “1798” in product applications but delete it in marketing applications. Linda Bourdeaux, our Director of Design, is updating the style book now. I am very pleased with this direction.

In marketing applications, we plan to replace “Since 1798” with an appropriate tagline. This is a common practice today. We want something that encapsulates our Company’s purpose. Here are a few of the more famous taglines (with thanks to Snark Hunting):

  • A mind is a terrible thing to waste. (United Negro College Fund)
  • Be all you can be. (U.S. Army)
  • Can you hear me now? (Verizon)
  • Don’t leave home without it. (American Express)
  • Fly the friendly skies. (United Airlines)
  • Friends don’t let friends drive drunk. (U.S. Dept. of Transportation)
  • Got Milk? (California Milk Processor Board)
  • It takes a lickin’, but it keeps on tickin’. (Timex)
  • Just do it. (Nike)
  • Let your fingers do the walking. (Yellow Pages)
  • Look Mom, no cavities! (Crest)
  • Melts in your mouth, not in your hands. (M&M’s)
  • Reach out and touch someone. (AT&T)
  • Sometimes you feel like a nut, sometimes you don’t. (Almond Joy/Mounds)
  • Tastes great, less filling. (Miller)
  • The ultimate driving machine. (BMW)
  • Think Different (Apple)
  • Time to make the doughnuts. (Dunkin Donuts)
  • Wassup?! (Budweiser)
  • We bring good things to life. (General Electric)
  • We try harder. (Avis)
  • When you care enough to send the very best. (Hallmark Cards)
  • Where’s the beef? (Wendy’s)
  • You deserve a break today! (McDonalds)
  • You’ve come a long way baby. (Virginia Slims)

As I said, we would like something that clearly communicates our purpose and, hopefully, our distinctive advantage. The design team came up with a list of more than 20 and then boiled it down to these five:


Before you vote, you may want to re-read Our Purpose. Then, tell us, which tagline do you like best? You can also use the comments section (below) to elaborate or propose alternatives that we have not considered.

Thomas Nelson Tag Lines

Which tag line do you like best?

One House. Many Stories.
Inspiring Lives—Changing the World
Come In. Be Inspired.
Inspire Your World
Inspiration for Life

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