I’ve been in book publishing my entire professional life—more than thirty years now. And I’ve worked at practically every level of the industry, from grunt to CEO.
I’ve done marketing, sales, and editorial. I’ve even typeset books and represented authors—not to mention being a bestselling author myself. You cannot believe the number of changes I’ve seen over those three decades.
But there’s one thing that hasn’t changed in the slightest. In fact, it hasn’t changed since the printing revolution over five hundred years ago. If becoming a published author is your dream, this one essential truth is the key to ensuring it becomes a reality.
First and foremost, publishing is a business. Even back in the 1500s, the question publishers had to ask was whether they could sell enough copies of a book in a certain amount of time to get a return on their investment. If not, they passed and found a more profitable project.
What does that have to do with you, the author?
Simple: The best way to get published is to demonstrate to a publisher that you have an idea that can win in the marketplace. And the best way to do that is with a compelling book proposal. This is a critical step even for self-published authors because it’s like creating a business plan for your book.
For the second video in my free three-part series, Breaking the Publishing Code, I reveal the ten most important elements of a compelling book proposal and how to bring them together in a format that will be irresistible to the right agent and publisher.
In this video, you’ll discover:
- The best way to communicate what sets your book apart and explain how it fits a critical niche in the marketplace.
- The three big questions publishers are asking about you as a potential author—and how to answer them.
- Why market research is essential for getting signed—and the four things you need to know about your audience and your competition.
- Why you can’t miss factoring all the nuts-and-bolts questions about your book: timing, length, and special features.
- The one essential element to include that proves you have the chops to write your book.
Breaking the Publishing Code not only walks you step by step through the process of writing a compelling proposal, but I’m also going to share with you two of my own book proposals I used to secure publishing deals. When you sign up to watch the series, you’ll be able to download both.
Every book idea presents risk and opportunity. A compelling book proposal is all about making the opportunities outshine the risks.
If you want to take your book from dream to reality, you can’t afford to get this part of the process wrong. My new series will show you exactly how to do it so you can get published.
Question: What idea do you have that would make a great investment for a publisher?