10 Ways to Create a Better “About Page” for Your Blog

Recently, I was reviewing my blog’s statistics. I was really curious to find out what posts were the most popular. To my surprise, my About page was in the top ten most visited pages of all time.

The Word “About” Spelled Out with Keyboard Keys - Photo courtesy of ©iStockphoto.com/Eoseye, Image #1286101

Photo courtesy of ©iStockphoto.com/Eoseye

Prior to that, I hadn’t really thought much about my About page. I viewed it as obligatory but not really as an opportunity. (Obviously, anything that is getting clicked on that much is an opportunity.)

However, when you think about it, it makes sense. If I visit a new blog, it is one of the first things I explore. I want to know more about the blogger.

So, how can you make your About page better? I think there are at least ten ways:

  1. Write in the first person. Blogs are personal; make your About page personal. You should not write in the third person, as though someone else were writing about you. This is a blog not a book.
  2. Write in a conversational style. People should get a sense of your “voice.” If my statistics are representative, this page will be one of the first they visit. They will assume that the style of this page is how you typically write.
  3. Start with the reader’s priorities. Most About pages I have reviewed are written “upside down.” By this, I mean that the blogger starts with his or her bio, personal interests, and then (sometimes) gets to what may interest the reader. I suggest you reverse this. Start with the reader’s interests.
  4. Tell them about yourself. This is the first thing I want to know as a reader. But you should resist the temptation to provide your entire bio—at least at the beginning. One or two sentences are sufficient.
  5. Tell them about your blog. What is your blog about? Try to narrow it down to a theme. For example, my theme is intentional leadership. Next, explain what kinds of things you write about. I think it is best to limit yourself to a handful of categories. The more focused your content, the more readers you will attract.
  6. Set their expectations. Tell them how often you post. Don’t tell them how often you wish you posted. Instead, tell them how often you actually post (use an average).
  7. Invite them to subscribe. In my opinion, this is the most important “call to action.” I don’t want to depend on my readers remembering to return to my blog. Instead, I want them to subscribe, so that they receive my content every time I post something new.
  8. Point them to your top posts. This is an opportunity to invite them to “sample the brew.” Draw them further into your content. Give them a taste of your best writing. Google Analytics or even your blog’s stats package can provide you with a list of your most popular posts of all time. You should also point them to your blog’s archive for more content.
  9. Provide a full biography. Some of your readers will be more interested in your full bio. This is the place to provide it. You should share your education, work history, any books you have written, current interests or hobbies, your family, etc. The more you can be a real person, the more people will connect with you.
  10. Tell them how to contact you. Why hide this? I try to make it easy. Though it is sometimes a burden, I enjoy hearing from my readers and even answering questions as time permits. (I also make it clear what not to contact me about.) I also want them to follow me on Twitter and Facebook, so I provide links to those pages.

Finally, you might want to create a separate About page for your Twitter profile. This is a way to make your page more specific to Twitter followers. This is the page I then link to in my Twitter profile.

Update: Some of my commenters offered some additional items that really should be included. I am calling them out here, so you won’t miss them:

  • John Richardson suggested that you include a photo. I agree. This is very important. Since I have several on my sidebar already (they rotate with every screen refresh), I don’t have a separate one on my About page. If you don’t have one there, please do include one on your About page. People want to see what you look like!
  • Andrew Ledwith suggested you include a “Colophon.” I think this is also a great idea and have added it to my own About page. It describes the technologies you may be using in your blog (e.g., blogging system, themes, hosting service, etc.), along with design notes about type fonts, photography, etc. You’d be surprised at how many emails I get about these items every week.
  • Andrew also suggested that you add a disclaimer. I used to have this on my site but evidently lost it in converting from TypePad to WordPress a few years ago. I have also included that at the very end of the page.

Finally, a commenter named “Great Advice” insisted that you must keep your About page current. I couldn’t agree more. Updating it every three months or so, as he suggested, seems about right.

Question: What other strategies would you suggest for creating a better About page?
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  • http://www.godhungry.org Jim Martin

    A great post! I have never given any thought to the importance and value of this page. I like your ten suggestions. Now I need to do a re-write. Thanks, Michael.

    • http://michaelhyatt.com Michael Hyatt

      Great. It doesn’t take much work, especially since it is about a subject you know better than any other!

  • http://www.katieganshert.blogspot.com Katie Ganshert

    Holy Canoly! This is an amazing post! My About page is very lame right now. I'm in between books right now and feeling sort of in limbo, so thanks for giving me something to work on!

  • http://successbeginstoday.org/wordpress John Richardson

    Thanks for the great advise, Michael. I really like your idea of creating separate about pages for links from Twitter and Facebook. I have that on my to-do list for a weekend when I have some time to be creative. One thing that I think all about pages should have is a picture of the blogger. As a reader I want to know who I'm having a conversation with. When people leave out a picture, the writing seems distant and it makes it much harder to relate to the writer. That is one of the best features of your blog. You have pictures of your family, your dog, and some cool photos of Franklin. I know for certain that if I'm ever in Franklin I'll have to stop at Merridee's restaurant. It really looks like a down home place.
    The other thing that helps, is adding video to your site. I think a video welcome would be a good way to bring people in. The hands-on videos of new technology that you provide have helped me quite a bit with product decisions. I certainly would consider buying a new Kindle now that you demonstrated it. Before seeing the video, I would not have been interested at all.
    The last thing on the page should be a call to action. As you listed above, a subscription button is a must, along with links to Twitter and Facebook. But what about a call to improve your life, or a challenge to dream and create, or a link to a great cause that you care about. I think an about page is like a speech. Make them think, make them feel, ask them to take action, and add a little humor to make it real.
    (Now I've got my work cut out for me this weekend…!!)

    • http://michaelhyatt.com Michael Hyatt

      Great suggestions, John. I meant to include the note about including a photo. Some where along the way, I forgot about it. I think because my own mug is on EVERY page (in the sidebar).

      Thanks again.

    • http://modernservantleader.com/ Ben Lichtenwalner

      Great points John. I particularly like the comments about sharing more photos – including some of family, pets, favorite spots, etc… I agree, this is a feature I really like about Michael's site. Yet, when I consider doing it for myself, I hesitate – concerned I would come across as "vain". It's funny how we don't always see ourselves in similar light. Thanks for sharing!

      • http://michaelhyatt.com Michael Hyatt

        I know the feeling. It was hard for me to get past that, too.

      • http://successbeginstoday.org/wordpress John Richardson

        This is a tough one for me too, but it helps to visit other sites and see how you respond to their about pages. One thing that might be helpful here is to work with a professional photographer and have them create an action portfolio. My speaking friend, Sheryl Roush, did this a while back and now includes full length action photos on most of her materials. I was surprised how effective this was. It makes her materials fun and exciting, and you know if you hire her to speak you are going to get someone with energy. Another example is Blogger Phil Gerbyshak, who has a great action photo on his Twitter page (@philgerb) which instantly conveys his personality. I certainly need to take "action" on this one. :-)

    • PaulSteinbrueck

      Hey John, I agree that a pic is a must. And adding a video to one's about page is a GREAT idea!

  • http://theperkinsblog.net MichaelDPerkins

    I did this about a month ago after looking into successful blogs and what they did. It has helped tremendously. I also created a page for "handwritten" posts that I have done because people had asked for an easier way to get to them.

  • Joyful Violet

    I'm gonna change my About page soon.

    Thanks for the post!

  • victualling

    All excellent suggestions that bring an added degree of liveliness to a blog.

  • http://modernservantleader.com/ Ben Lichtenwalner

    I recently rewrote mine to tell the story behind the site. Much like your points 1-3, it previously was more about what I wanted to tell them then what they wanted to read. I also liked your suggestions on custom pages for Twitter & Facebook – something I need to do as well as adding more photography, as John suggested.

    Another great post – thanks for sharing Michael.

    • http://michaelhyatt.com Michael Hyatt

      Ben I just reviewed your page. The only thing I might suggest is an overt call to action (e.g., to subscribe). I know you have the icons and the links in the upper right-hand corner (I do, too), but I think some people will miss this. It’s great if you can convert them to subscribers when they are most likely to take action.

      Thanks.

      • http://modernservantleader.com/ Ben Lichtenwalner

        Thanks Michael, I appreciate your time, interest and feedback. I should have been more clear that there are many items I plan to change soon, based on your insight. For example, I will add the stronger call to action you suggest, improve photos and also reference my top posts. Thanks again for sharing.

  • http://www.therextras.com BarbaraBoucher OTPhD

    Very helpful, Michael. Doesn't 'subscribe' have several meanings? I could use a better understand of all that 'subscribe' means.

    • http://michaelhyatt.com Michael Hyatt

      It can have several meanings. For example, you could ask people to subscribe to your blog content (which is what I meant) via RSS or email. You could also ask them to subscribe to an email newsletter, though I personally think that is redundant to your blog, unless it is for additional content you don’t offer publicly on your blog.

      • http://www.therextras.com BarbaraBoucher OTPhD

        RSS I understand, and have 2 invites in the sidebars and one on each post. Thank you for the clarification. Many blogs have 'communities' of 'followers' but that just looks like another step for the reader. Personally, I follow too many blogs to 'join' every 'community' I see. (And then there's fb – in which I do not participate but not that I think fb is bad, just not for me.) Going to update my 'about' page now.

  • http://twitter.com/philrothschild @philrothschild

    A great help Mike. I was deliberating this very issue for Jennifer's new and improved blog-based website launching soon. Would you agree that an music artist, author, or speaker 'website' would still have the third person bio, but the 'blog' would be first person. Difference between Thomas Nelson website having a bio about you, and your blog having a first person "about" page.

    • http://michaelhyatt.com Michael Hyatt

      Maybe. I personally think it is better to have everything personal. People want to connect with people not institutions or third-parties. However, I would offer a third-party bio that event planners, conference hosts, the media, etc., can use.

      I may be completely wrong about this. The most important thing is to be intentional.

  • PaulSteinbrueck

    Mike, thanks for another excellent post! I agree that a blog's "About" page is critical (IMO, the most important page on the blog) but is often neglected.

    I got 7 out of 10 (or 8 out of 11 if you count including a picture), but I'm going to make a couple of quick changes now to implement a couple of your ideas I hadn't thought of.

  • ronedmondson

    I did it…not perfectly, but quickly made some changes. Thanks for always being iron to sharpen me…
    http://www.ronedmondson.com/about

    • http://michaelhyatt.com Michael Hyatt

      I like the brevity, Ron. The only thing I see missing is your top posts. As a reader, help me get started. Drive me deeper into your content. You have some GREAT posts!

    • http://www.howtohospitality.com Becky Miller

      Ron, your last paragraph is still third person…that was jarring for me to switch when I read it just now.

      • Ron Edmondson

        Good catch. Thank you

  • Great Advice

    For completeness, I extended this list by one item:

    11. Keep your "About" page current. Read and update your "About" page AT LEAST every three months. Some will need to do this more often.

    Because this is a personal blog, Michael is often offering his opinions on topics that often encroach into the professional activities of many of us. I have no problem holding his feet to the fire when he offers the types of advice that would get me run out of businesses if I offered it as a professional. Thus, I want to be eager to say: MICHAEL HAS THIS ALL RIGHT.

    If your personal blog's "About" page misses any of these points, then your personal blog is no good. If you add in the eleventh step that I appended above, then you'll be well-served for a long time. Number 11 is VERY important. I can't even tell you how many times I've been tasked with re-designing a blog, read the "About" page, asked the client about one or two interesting items, and found out "oh, that's like two years old and I don't do that anymore".

  • http://www.edcyz.com Ed Cyzewski

    I've always wondered about 1st vs. 3rd person for an about page. Thanks for weighing in on that. I'm also glad you included Twitter and Facebook on point #10. It's so disappointing to find a great blogger that I want to keep in touch with who doesn't have those links.

    • http://michaelhyatt.com Michael Hyatt

      I’ve done it both ways, too. I think the first person point-of-view makes it more personal and this more “sticky.”

  • Sit. Desk. Write.

    Thank you so much! I've already revamped my "about" page and probably will go back again! You're tips are right on the mark. ~JD

  • http://jaledwith.com/ Andrew

    I like the idea of writing an About page upside down. So often I assume my readers will be as interested in my writing as I am. I need to hook them before I lose them.

    I include two more things on my About page that you didn't mention. First, I have a colophon where I discuss the guts of my website, such as who hosts it, what blogging platform I use, and so forth. I also include credit (and appropriate links) for any image packs I might be using across my site.

    Second, I have a disclaimer. Actually, I think you were the one who suggested adding a disclaimer a while back, so I include it at the end of my About page. I work for a public university and a campus ministry, and I want it to be clear that my views don't necessarily represent their views.

    • http://michaelhyatt.com Michael Hyatt

      The colophon is a GREAT idea. I am going to add that, too. I identify every image source with a caption. (I have a special deal with IStockPhoto that requires that. A disclaimer is also a great idea.

      I should have consulted you guys before I wrote this post. I would have had 14 points!

  • jonwellman

    Made some quick changes to my About Me after reading this. Thanks Michael!… http://jonwellman.wordpress.com/about/

    • http://michaelhyatt.com Michael Hyatt

      It looks great, Jon. Good work.

  • http://susanvillaslewis.com Susan Lewis

    My stats are similar and I always find that amazing. About pages are often after thoughts, oh-I-should-do-thats in the world of blogging. But people _read_ them. Can't say that for a lot of other content.

  • http://keithjennings.typepad.com/keitharsis Keith Jennings

    Michael, you consistently bring it! Always a new idea. Always a new actionable task.

    You and BarbaraBoucher had an interesting exchange about use of the word "subscribe" here in the comments. I'd like to extend that conversation based on marketing data to which I've been exposed. In the marketing world, there have been numerous tests conducted on how page layout, word choice, use of visuals, etc. drive conversions, as you no doubt know in your position at Thomas Nelson.

    The word "subscribe" appears to carry baggage. Folks tend to think it means "pay money" now or later. I've seen greater conversion rates from language like "sign up," "join" or "get updates." If you look at sites like Copyblogger, Brian Clark doesn't use the word "subscribe."

    I've played around with various language in the post footers and visual carrots on my blog, and have found this to work outside of the "marketing" world. Note to non-techies like me: I currently use a Feedburner widget in my sidebar that won't let me manually change the word "subscribe" on the button. I have to roll up my sleeves and figure out how to fix that.

    Thanks for what you do!

    • http://michaelhyatt.com Michael Hyatt

      I think this makes complete sense. In fact, I have modified all my links and pages now to say “Get Updates” rather than “Subscribe.” It will be interesting to see if this has an impact on the subscription—I mean “Get Updates”—rate.

  • http://www.bretpemelton.com Bret Pemelton

    Thank you, Michael. This was very helpful. Your right, the temptation is to just make it your bio, but that kind of bugged me. I'm going right over to my admin and going to work on this. I just started blogging two weeks ago, and, as you can imagine I'm lost in a fog of so much info that I've applied duct tape to my head to keep it together. If you get a chance, come over and check it out (because you have so much free time on your hands….small chuckle…sparse un-comitted applause….and scene!)

    Bret Pemelton

  • http://lauradroege.wordpress.com lauradroege

    I made some changes to my "about me" page after reading this. I recently created a page entitled "the purpose of my blog" (which is focused on my aim in all my writings) in addition to the "about me" (which is more bio-focused). I really don't know if this worked or if I need to combine the two pages somehow. The purpose page is serious in tone, while the bio page is more light hearted. (My blogs tend to be serious, though I occasionally post some funnier things. I want to stay on "brand", but I also want people to know that I don't take myself seriously all the time.) Anyone have any thoughts on whether this works or not?

    The blog is located at http://lauradroege.wordpress.com

    • http://michaelhyatt.com Michael Hyatt

      Personally, I think one page could do both. I think it’s one less link your readers have to find. However, I don’t feel strongly about it. Maybe you should write a post about your strategy and ask your readers to comment.

      • communicatrix

        What was very helpful to me was to think of the "about" page as an "about this *blog*" page, as a few people have hinted at, and my bio page as the "about *me*" page.

        My "about this blog" page—the top link in the nav bar—explains what the site is about and why people might find it useful. I link out to everything else from here: bios (short and long), where else I can be found on the web, interesting places to start exploring, etc.

        I agree that it's a good idea for a separate "about"-style page for Twitter, and am a big fan of making that one's Twitter policy page. Everyone uses Twitter differently, but not enough of us realize that; clarifying my own usage also allows me to slip in a few tips and ideas for newbies. Bonus!

        • http://lauradroege.wordpress.com lauradroege

          Thanks for the advice. What you've described with your "about this blog" and "about me" pages, communicatrix, is pretty much what I've done. The "about the blog" is my purpose statement. The "about me" is, well, about *me* and has my different links (Facebook profile, Facebook page). I don't do Twitter yet, but I'll keep your advice in mind.

    • http://anotherpieceofthepuzzle.com Trish

      I looked at your site and I think the separate pages work for you, especially since you don't have a ton of links in your navigation bar. I enjoyed getting a sense of who you are as a person, which might get lost if you tried to put the two pages together.

      • http://lauradroege.wordpress.com lauradroege

        Thanks for looking at it, Trish. I think I will keep the two pages, as I sense that it does work for my purposes at this point.

  • http://www.kevinteast.com Kevin

    Great post, Michael. As a new blogger (for about 2 months now), I noticed my "About" page was in my top three pages being viewed. For this reason, I updated it recently with much of what you suggested here to do.

    Point being, for those newer to the "stage", it is probably more critical to have a good "About" page, as you are fairly unknown to those reading.

    • http://michaelhyatt.com Michael Hyatt

      Good point. Thanks.

    • http://www.philippknoll.com Philipp Knoll

      Hi Kevin,

      I just had a look at your blog for the first time. The first impression – a place to hang around. Very well done. I especially like how you divide your about page into paragraphs.

    • http://michaelhyatt.com Michael Hyatt

      I agree with Philipp: your blog is amazingly well done. Beautiful! I really like your design.

  • http://www.noteroper.com Mike Hensler

    Thanks! Helpful and instructive reminder that the basics of communication remain constant regardless of the communication vehicle.

  • charlesstone

    Mike, i continue to be amazed at what comes out of your brain, everyday. Thanks for the great post.

  • http://twitter.com/modernreject @modernreject

    I have read quite a few how-to-improve-your-blog posts but nothing specifically regarding the 'About Page'. I was inspired by this great post and made some appropriate changes. Thank you for sharing this.

    And thanks for clearing up the 3rd person vs. 1st person voice. I originally wrote mine when I started blogging in 3rd person and it felt so creepy…I made the switch and now feel like a normal person again.

    • http://michaelhyatt.com Michael Hyatt

      You are welcome!

  • http://www.howtohospitality.com Becky Miller

    These are fantastic! I just updated my About pages on my personal blog and my hospitality blog. Thanks for the excellent, easy-to-implement suggestions. It probably took me 30-45 minutes to do both – so to anyone daunted by the idea, know that it's not too tough to make these changes.

  • workitout, gal!

    Excellent post! I have some editing to do!

  • http://www.LaurindaOnLeadership.com Laurinda

    Well thanks for the weekend assignment. I've been wanting to update my About page. Right now I have an "About Me" and "About Blog" page. I've been wanting to combine them. I used my speaker bio (written by another person) on my "About Me" page. It's very flat, although I do have a top 10 posts. I'll re-write it.

    I love having a Twitter about page. Great post.

    • http://michaelhyatt.com Michael Hyatt

      That’s the problem with a blog. There’s always something more to do!

  • viviene

    Great post! I actually noticed that the most visited page in my blog (all the time) is the About Me page.. I am going to edit it NOW.
    Thanks! ^ ^

    • http://michaelhyatt.com Michael Hyatt

      It is a paradigm shift to think of your “About” page as a marketing tool … but it is!

  • http://WritingToBeRead Prem Rao

    Thanks for some good points which we often overlook. I need to rush off to attend to me blogs straight away. I have tried to have different material on each of my blogs so that there is no sameness in all the About pages.

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  • http://www.philippknoll.com Philipp Knoll

    A post I will certainly return to when writing my about page. As a matter of fact I'm just working on my new site.

    There is one thing that is of importance to me when I visit a blog. I'd at least like to find that on the about page if not even more prominently featured – images of the author! You are right about readers wanting to know more about the person creating the content but I also want to be able to see him / her. You could also post videos of yourself but a quality image is still a must have.

    There are so many blog out there that simply don't show who the author is. Why hide yourself if you got something to share. The about page is truely one of the first pages I visit on a new blog. If I can't see the author on it I'm leaving the blog instantly in about 95% of the times.

    Hope that helps some of you.

  • http://www.livefitandlead.com Ken

    Great Post! I have been thinking about my "about page" for a week or so. This really helps. As I am new to blogging and want to get this page right. Thanks!

  • Lynn

    This has valuable information so I immediately went to my blog to implement some of the suggestions! Thank you so much for these insightful suggestions!
    Blessings,
    Lynn http://lynndove.wordpress.com/about/

  • http://www.kathyfannon.com Kathy Fannon

    I've had my blog since May and have never liked the About Me page. Thank you for your pointers and example. I'm SO much happier with it now. Still tweeking to be done, but it's come a long way, baby!

    You rock, Michael!

  • http://parchmentgirl.com Kate

    Great post! Too few bloggers realize the importance of an engaging about page. It's the most read page on my blog as well.

  • http://www.PurposeDrivenBroker.com Coach Dan Foster

    Thanks Mike. I've updated my about page based on this post and had a lot of fun doing it. Keep up the great work.

    Dan

    • http://michaelhyatt.com Michael Hyatt

      You’re welcome, Dan. I look forward to seeing you next week.

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  • http://twitter.com/thecreativepenn @thecreativepenn

    Thanks Michael. I redid my About page after this post but I also added a short video as a little introduction as well as text. With many more people watching video online now, this seemed a good way to introduce myself and also a bit about my blog. I have found my blog comments have become more frequent and engaged since I started doing video. Thanks, Joanna

  • Ray Anderson

    Excellent post. Helpful and to the point.

  • http://jasonyounglive.com Jason Young

    Thanks for your insight. I overhauled my About page tonight. Still needs some work, but it's a start. Thank you for highlighting an often overlooked page on a site.

  • http://twitter.com/jjaderhold @jjaderhold

    Great suggestions! I am writing an "About Page" right now and having a very difficult time – rubbing my eyes with sand paper would be a more soothing exercise :-). Your post is so timely and great for helping me structure my thoughts more effectively. Thanks!

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  • http://metropolitanmama.net Stephanie

    Thanks for this useful post, Michael! My "About" page follows almost all of your 10 recommendations.

    I also agree with the commenter who suggested the importance of keeping your "About" page up-to-date.

    Also – photos are so important! If a blog doesn't have the author's picture, I will rarely follow.

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  • Julie-Ann

    What great insight on how to improve this all-important page. People do want to know who they’re dealing with and making sure the About Us page is clear is a fantastic way to reach out. As this (http://www.upyourservice.com/powerpoint-shows?view=powerpoint&file=Up+the+Loyalty+Ladder.swf) points out, reaching out to customers is essential for success. A great place to start is on the About Us page of a blog, corporate website and so on.

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  • http://www.jeremymday.com Jeremy Day

    Hi Michael,

    This was really helpful. I am headed off to tweak my about page even more now. I have been working on it for awhile and it never seems to feel 100%. By far, your About Page will be the number one page visited by anyone remotely interested in your blog.

    Cheers,
    Jeremy

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  • jfb57

    Really useful post. I have looked at my about page but will go back & add a few bits. Many thanks!

  • Lisa Kemp

    This post was very useful for me. I signed up for some Google Alerts, and I looked at some ways of optimizing my web site to allow it to be found more easily. My site is found perfectly on Bing, but unfortunately, I'm still missing something because Google only finds my Facebook page for the site. Thanks!

  • http://www.facebook.com/Cargoshift Ted Grider

    Thanks so much for this post on the "About Page" The "about page" is the number one thing that I have really struggled with. I got to the point to where I would read about me and not even like me! As a Christian, I think we shy away / struggle with the concept of self-promotion. I especially appreciate the concept you shared regarding writing the "about" upside down (showing the reader what you have to offer, rather than just starting with the bio. Thanks again!

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  • http://thoughtsaboutnothing.com Kyle Reed

    What a great resource. Thank you for sharing this.
    I got some work to do

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  • http://www.kimmirich.wordpress.com kim

    It has been a long time since I’ve visited my about page. Thank you, Michael, for sharing this.

    • http://www.michaelhyatt.com Michael Hyatt

      I know. It is easy to ignore. What do you blog stats tell you? Like me, is this one of your most visited pages?

  • http://ClimbingEveryMountain.com Mary E. Ulrich

    Like all the specific details. I’m off to update my About page. Thanks.

    Only question: if you work out of your home, is it safe to list your address and phone number?

  • http://www.tsheets.com Jack Thornton

    Great points Michael! The way I like to look at an “About” page is a living resume, but a whole lot less formal. I always like to structure about pages as if it’s me having a conversation with the reader, as if they’ve asked me, “So…what are you all about? What do you do? What can I expect here?” And perhaps most importantly, “What makes you stand out?” By following, and think of it in these terms, not only is your about page informative, but also just as easy and enjoyable to read as the rest of your blog. Thanks again for these tips, and the reminder…it’s time to go update that About Me page. ;)

  • http://twitter.com/ThatGuyKC K.C. Procter

    I’m working on launching a new blog project in 2011 and remembered reading this post a few months ago. Thank you for the great advice.

  • http://www.techwork.dk Info

    Just checked my own blog and yes, the about page is up there with my most visited page, Thanks for the tip.

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  • Kay Wilson

    Michael, I really appreciate your direction for my blogging.  This info on your About is great.  I am doing, twitter, facebook, blogging and learning more from writers like you but not sure  how to connect it all to be most effective.  Great idea to have a page of twitter & facebook. I am not a full time blogger, wish I could be, but my main purpose for writing is to educate people about health & wellness.  I market products and want to educate and send people to my website for their wellness. 

  • http://twitter.com/cynthiaSEL Cynthia Leighton

    Thank you for good pointers!

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  • http://www.championsinchrist.wordpress.com Brian Lee

    This is an awesome article.  I immediately made several changes to my About page after reading it.  Thanks Michael!

  • http://www.register-domainname.in/ Domain Registration India

    Awesome info. Really you have shared such a great information in this post. Thanks for sharing.

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  • http://www.tnealtarver.wordpress.com TNeal

    Mike, thanks for connecting this to your monthly top posts and top commenters. I’m 3 months into the blogging experience and know I need to change my very lame About page. This gives me boundaries and I do well with boundaries.–Tom

  • http://HomesatHelper.com Belinda Parrish

    Thank you for this post it was very encouraging. I am a new blogger and my about page is boring. Now, I have a step by step list how to fix it!
    Thank you again!

  • Drusilla Mott

    Thanks for these suggestions.  My “About” page is just the bare outline of my life.  I read this and then re-read my page; and I think mine needs changing a little…it’s stiff and boring.  I have also been thinking the last few days about adding an explanation about my blog on a new page.  What is the best way to do this…add a new page just for the blog info, or put it all on one page?  Are readers going to check both pages if I use two?

    • http://michaelhyatt.com Michael Hyatt

      I would only use one. Anything you want to say about your blog can be said on your About page.

  • Taxsmart

    Good information will implement thison my about page at http://secrethostingtactics.com/
    Never even thought about this before

    Thanks

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  • http://twitter.com/Vacationearing Vacationearing

    I’m working on my About page right now, and this is a great reference.

    FYI, the link to “your blog’s archive” is broken.

  • Web design London

    A great help Mike. I was deliberating this very issue for Jennifer’s new and improved blog-based website launching soon. Would you agree that an music artist, author, or speaker ‘website’ 

  • http://www.mactonweb.com Web design London

    Thank you, Michael. This was very helpful. Your right, the temptation is to just make it your bio, but that kind of bugged me. I’m going right over to my admin and going to work on this. I just started blogging two weeks ago, and, as you can imagine I’m lost in a fog of so much info that I’ve applied duct tape to my head to keep it together. 

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  • http://mauricefoverholt.wordpress.com/ Maurice F. Overholt

    I just tallied my blog’s top pages and posts for the last six months and, sure enough, the “About” page is number five.  I’m looking at this post again to see how I can further improve my site.  Thanks, Michael!

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  • Aiyappa. macton

    Thanks for some good points which we often overlook. I need to rush off to attend to me blogs straight away.

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  • Pam_Clark

         I will try to remember all of these suggestions when I begin setting up my blogs.  I have several ideas and I’d like your thoughts. 
         First, I am a teacher, currently (for the past 11 years) I have taught special education.  I am so concerned about the change in how these children are given the opportunity for a regular education diploma (Georgia).  I know there are many, many sites out there devoted to special education.  But I have first hand knowledge of how these children learn and what they need.  The people who make the policies and laws often do not even have children with special needs and if they did, the have the advantage of having money and can send them to special schools and hire professionals outside of the school environment for counseling and such.
         Second, the government (federal and state) have mandated what we teach, how we teach, when we teach, etc.  In addition, kids no longer have options other than graduate and the go to college!  ONE SIZE DOES NOT FIT ALL DIPLOMAS do not work.  I predict the drop out rate for special needs students, the “slow learner” group, as well as those kids who just aren’t college material or who just want to WORK.  Some know what they want to do and they are ready to do it NOW.  But that’s not the way the system works.
         Third.  I am disabled due to Transverse Myelitis.  I have struggled to get the accommodations I need in order to keep my job, continue teaching.  I have had to fight for every little thing.  I have met many other educators who face the same issues.  Even though the ADA mandates modifications for disabled persons, the school system’s administrators (including HR) will try to m ake it so hard that the educator gives up.  I was even asked by my principal if I had considered leaving and taking disability.  By the way, it would only pay 60% of my current salary.  With two kids in college and the economy making a big impact on my husband’s income, there is no way I could afford to do that!!!!
         Thanks for being there and letting me vent.  It helps!!!!

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  • http://www.thepracticingcatholic.com/ Lisa Schmidt

    My husband and I run our blog together. With two people to introduce in that space, do you still recommend  writing in first person, “we this, we that” rather than “Joel and Lisa this, Joel and Lisa that.” Then also provide space for sections for him and me individually, in first person as well? 

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, definitely.

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  • Sonal Mathur

    A great one. I am about to start my own blog and these tips provided by you will definately make my blog rock

  • Nikki Basi

    Thanks so much for another great post! So many of us have a hard time writing about ourselves, but you’ve given me a very good and clear outline to follow, and you’re right.. it really must be one of the most important pages you will ever write (and re-write.. and edit and write again)!!

  • http://robertseal.me Robert Seal

    I realize that this post is four years old now but it was very helpful to me. I am building a personal blog now and thanks to you, my about page feels much more complete than the original draft did. If you have a moment, I am always open to constructive criticism.